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About "FIRST Things First"

“FIRST Things First” is Simer’s practical and inspiring leadership guide built on five key values that form the foundation for creating lasting leadership. Drawing from his 40+ years of hands-on experience across different countries and industries, the book shares real-life lessons and tools to help anyone become a stronger, more effective leader.

Just as base soil conditions influence crop yield in agriculture, FIRST values build the foundation for leadership success – enriching character, building trust, and guiding decisions so that leadership not only emerges but thrives.

Whether you’re leading a small team, running a company, or just starting your career, this book demonstrates how strong values lead to strong leadership. It’s a guide for building faith in yourself and others, leading with honesty, treating people with respect, remaining steady during change, and earning lasting trust.

Expected Release: End of 2025 / Early 2026

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The FIRST Philosophy

Five foundational values that have guided Simer’s journey and form the cornerstone of his upcoming book “FIRST Things First”

  • Faith

    Believe in yourself, in what you do, in your knowledge and competence. Faith serves as the prime mover - hear everyone, but trust your informed judgment.

  • Integrity

    Say what you do and do what you say. Integrity builds the foundation of trust and credibility that every effective leader must possess.

  • Respect

    Treat everyone equally and fairly. Good leaders command respect through their actions - they never demand it through position alone.

  • Stability

    Plan your work and work your plan. Don't waver in the face of challenges. Consistency and reliability build confidence in your leadership.

  • Trust

    Build trusting relationships by first giving trust to earn trust. Trust is the currency of effective leadership and sustainable business relationships.

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