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About Simer

About Simer

A Leader Forged by Global Experience

With over 40+ years of hands-on leadership experience across India, the USA, Mexico, and China, Simer Ghuman has built his reputation as an “Industrial Doctor” – someone who diagnoses operational challenges and prescribes proven solutions that deliver results.

Armed with a Mechanical Engineering degree from Punjab University, India, Simer has led diverse, multicultural teams in Manufacturing, Engineering, and Quality Executive Management, transforming struggling operations into world-class facilities.

His journey spans from a Management Trainee at Punjab Tractors Limited to President, CEO & CFO of AHF Inc, with stops at industry giants like GM, FCA (Fiat Chrysler Automobiles), and multiple successful greenfield startups across four countries.

Today, Simer is President and CEO of Emery & Associates, an Atlanta-based commercial renovation and construction firm. Since 1995, Emery & Associates has earned recognition as a local industry leader, known for its reliability, craftsmanship, and full-service expertise in designing, building, and maintaining commercial spaces.

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Years Global Leadership
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GreenField startup operations
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BrownField restructuring operations

Operational Excellence & Process Innovation

Simer’s expertise spans the full spectrum of operational excellence. He’s a certified Six Sigma and Lean Systems practitioner with deep experience in World Class Manufacturing (WCM), ISO 9001 Quality Management Systems, and Design for Six Sigma (DFSS).

His track record includes launching 8 new vehicle programs and 3 new engine programs – all meeting critical launch KPIs. He led the China Joint Venture to the #1 position in FCA Global Quality performance and helped the Jeep Cherokee achieve Top 3 ranking in JD Power Initial Quality Study for three consecutive years.

But beyond the technical achievements, Simer understands that lasting transformation requires cultural intelligence and the ability to bridge diverse business environments – a skill honed through years of working across Indian, American, Mexican, Italian, Brazilian, and Chinese business cultures.

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Beyond Business

Family & Personal Values

Married to an artist for 37 years, Simer is a proud father to two accomplished sons: a 35-year-old ER Physician and a 32-year-old Network Analyst at UPS, both of whom are happily married.

His personal philosophy centers on the 3D Plan for Success: Determine (plan your actions), Discipline (execute your action plan), and Diligence (follow up and course correct as necessary).

These principles, learned from parents who built their family through merit-based culture emphasizing dedication, determination, discipline, and diligence, continue to guide both his personal and professional life.

When not transforming businesses or inspiring teams, Simer enjoys staying active through golf, soccer, jogging, and various outdoor activities. He’s an avid reader and is currently working on his first book, bringing decades of leadership wisdom to a broader audience of current and future leaders.

Reaching New Heights

Simer Ghuman, The Industrial Doctor, spent over 40 years transforming complex, multi-million-dollar organizations, but the perfect metaphor for his work came when he climbed the Sydney Harbour Bridge. Spanning 3,770 feet and rising 440 feet above the harbor, the climb required trust, discipline, and commitment, just like his career diagnosing and aligning teams across the globe. Today, as a mentor, speaker, and author of FIRST Things First, he empowers the next generation to tackle their own climbs, embrace challenges, and reach the summit of their potential.

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Ready to Transform Your Business?

Whether you need operational excellence, cultural transformation, or inspirational leadership for your team, Simer brings proven experience and practical solutions to every engagement.

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